Fundraisers’ three biggest challenges
Mal Warwick February, 2010 complete article
During the next three years, three trends, all currently underway, will gather force and pose big challenges to the nonprofit sector:
The proliferation of new communications tools and technologies that offer new avenues for mobilizing support—and a vast new playing field for nonprofit competition.
During the past two decades, only those who are willfully blind could have missed the virtual explosion of new communications tools and technologies, from email and the World Wide Web to mobile telephones, Internet search tools, and social networking. Adjunct technologies that are less visible have complicated the mix, including encryption and Internet security tools, data mining, micropayments, online microenterprise and small-scale multi-issue giving sites, Webinars, and virtual conferences. Meanwhile, innovation has continued to thrive in offline marketing and fundraising, with face-to-face fundraising, or “direct dialogue,” gaining a firm foothold around the world.
The proliferation of new communications tools and technologies that offer new avenues for mobilizing support—and a vast new playing field for nonprofit competition.
During the past two decades, only those who are willfully blind could have missed the virtual explosion of new communications tools and technologies, from email and the World Wide Web to mobile telephones, Internet search tools, and social networking. Adjunct technologies that are less visible have complicated the mix, including encryption and Internet security tools, data mining, micropayments, online microenterprise and small-scale multi-issue giving sites, Webinars, and virtual conferences. Meanwhile, innovation has continued to thrive in offline marketing and fundraising, with face-to-face fundraising, or “direct dialogue,” gaining a firm foothold around the world.
The need to gain an in-depth understanding of the ways networks work—and of the new opportunities that both online and offline networks offer for organizing, activism, and fundraising.
The growing importance of multi-channel marketing and fundraising, and the resulting need to integrate online and offline communications tools in a seamless, donor-centered program.
Integrated, multi-channel communications, the Holy Grail of today’s marketing and fundraising, remains elusive for the overwhelming majority of U.S. nonprofit organizations—but it’s no longer optional. To thrive in the 21st century, it’s imperative that we break down the silos and put in place a unified fundraising and marketing strategy that incorporates all the tools at our disposal.
Integrated, multi-channel communications, the Holy Grail of today’s marketing and fundraising, remains elusive for the overwhelming majority of U.S. nonprofit organizations—but it’s no longer optional. To thrive in the 21st century, it’s imperative that we break down the silos and put in place a unified fundraising and marketing strategy that incorporates all the tools at our disposal.
Solution
The VIP Card is a fundraiser product people desire. Consumers use The VIP Card to obtain discounts on dining, shopping, entertainment, sporting events and more.
- • The VIP Card costs only $20, but worth so much more.
- • Unlimited daily use.
- • No books to keep around! No coupons to tear out!
It’s Profitable!
50% Profit! Make $10 on every card sold.
It's Rewarding!
We have great incentives for everyone involved! You get to choose from one of three incentive options that will best motivate your group.
It’s Free!
There are ZERO expenses when you fund-raise with The VIP Card.
It’s Easy!
We do all the work for you. We have fundraising coaches in place to handle your fundraiser from start to finish.
Introducing The VIP Prescription Advantage!
Save an average of 53% on any prescription medication made at over 50,000 pharmacies nationwide.
Introducing TheVIPCard Internet and Social Media Technology!
Supporters can now purchase online. Simply place a link on your site. Your organization will receive the donation and we will mail the card directly to the supporter. * Your group will have access to predesigned templates and use of our technology to eblast their address books and social network sites to announce their participation.
.
The VIP Card Apps
You can now find all your favorite restaurants, hotels, retail stores, attractions and more via your iPhone, Blackberry and Google.
Register here.
I support
Kids Inc
on
Charity Blossom
